DTC Courses for Canadian Wineries

For many wineries, direct to consumer (DTC) sales through the tasting room and online are critical to success. 

DTC usually represents the highest margin sales channel for a winery. Plus, it gives wineries the chance to share their story and build relationships directly with their customers.

And yet, despite the tempting promise of DTC, many wineries struggle to make it real for them. 

Finding the time to update the website, drive traffic to the tasting room, post on social media, train and schedule tasting room staff, and stay up to date on all the latest data and strategies…it can seem daunting and overwhelming. 

Many winery owners and staff members who lead DTC channels for their winery find themselves in this situation. 

But you don’t need to struggle alone. There is a much better way.

Are you ready to uncork the potential of your winery's direct to consumer success? 

Introducing the first-ever DTC marketing and sales courses for Canadian wineries, curated specifically to help wineries learn and apply what is working right now to grow DTC revenues.


👉 Upcoming courses & course outlines are listed below. 


Email Marketing for Wineries

Gain the skills and knowledge to take your winery’s email marketing and sales to the next level so that you look forward to the tangible boost your winery receives after each email you send out.

Course Dates: March 7-28, 2024

Delivered via four live Zoom sessions.


Training Cost: $995

Course Outline (click to view & download)

👉 Click here to register! 

Digital Ads for Wineries

Create high-converting ads to bring in online sales, tasting room traffic, new wine club members and more.

Course Dates: April 4-25, 2024

Delivered via four live Zoom sessions.

Training Cost: $995

Course Outline (click to view & download)

👉 Click here to register! 

Grant Funding Available! Since these courses address immediate training needs of wineries, improve your business resilience and revenues, and create improved career prospects for attendees, your winery may be eligible to obtain a grant to cover the costs. We're happy to share details of the grant programs identified as possible funding sources in BC, ON and other wine growing regions.

👉 Book a short call here to see which course is a good fit for your winery and review grants you might be eligible for.