The top value offer of the year—featuring wines you won’t find anywhere else.

Discover Vineland Estates on the Niagara Escarpment, Ontario

Some wineries write history. Others are history.

Vineland Estates is one of the true OGs of Canadian wine.

Tucked into the slopes of the Niagara Escarpment since 1979, this estate has been leading the charge for Canadian Riesling and Cabernet Franc for over four decades.

From their iconic St. Urban Vineyard to their newly revived Mission Vineyard, the story of Vineland is one of resilience, vision, and a winemaker with both heart and grit.

And that winemaker? Brian Schmidt.

A man who has shaped VQA Ontario, championed cool climate wine across the country, and earned the nickname “the Indiana Jones of Wine” for his adventurous, fearless leadership.

This week, I’m beyond excited to share one of the best-value Discovery Packs of the year:

✔️ 6 bottles for under $130 tax in

✔️ Rare library releases

✔️ First-ever release from Mission Vineyard

You’ll taste Niagara history in every glass—plus, you’ll feel the passion and purpose that make Vineland one of the most inspiring wineries in the country.

Cheers,

Carl Boucher

Chief Wine Officer & Co-Founder, Carl's Wine Club

YES, you can choose your own mix of wines!

PLUS, GET REDUCED, FLAT RATE SHIPPING

Free Shipping on $169+

$25 flat rate for less.

VIP Unlimited members always get free shipping on 6+ bottles. Please use your VIP code at checkout.

Shipping via GLS, UPS, Canada Post and similar couriers. We will monitor weather and alert you should there be a need to hold your package due to weather on the way to your doorstep.

We anticipate wines to ship August 25-29, and arrive between August 29 - September 10.

Yes, we can hold wines if you are away! Just let us know in the order comments.

All prices include applicable taxes & bottle deposits.

Here's exactly why I rated these wines the way I did! 👇

The Story Behind Vineland

Some wineries are born from passion. Vineland Estates was born from bold vision.

In 1979, before Niagara was known for premium wine, German nurseryman Hermann Weis planted Riesling vines on this site to prove that vinifera could thrive in Ontario’s climate. The skeptics shook their heads. The vines thrived. And history was made.

From those first 40 acres, Vineland Estates has grown into one of Canada’s most respected wine estates — its vineyards rolling across the Niagara Escarpment, its iconic 1877 log barn welcoming wine lovers, and its cellar producing world-class Cabernet Franc, Riesling, Chardonnay, and Pinot Meunier.

Over the decades, Vineland has been more than a winery. It has been a teacher, a benchmark, and a beacon for Canadian wine. Its restaurant ranks among the Top 20 Winery Restaurants in the World, offering local cuisine paired with the wines that helped put Niagara on the global map.

Today, Vineland Estates is one of the true originals — carrying forward that pioneering spirit with every bottle.

👨‍🌾 Meet the Winemaker: Brian Schmidt

Brian Schmidt is more than a winemaker—he’s one of the great builders of Canadian wine. For over three decades, Brian has been the steady hand and passionate heart behind Vineland Estates Winery, where he has crafted some of Niagara’s most celebrated wines.

Born and raised in Kelowna, BC, Brian grew up on his family’s vineyard—one of the founding families of the Okanagan wine industry. That early start gave him a deep understanding of what makes vines and terroir thrive. In 1992, he came east to Niagara to join his brother Allan at Vineland Estates, and since then has helped shape both the winery’s reputation and the direction of Ontario wine itself.

As a long-time leader of VQA Ontario (Vintners Quality Alliance), Brian has been instrumental in setting the standards that ensure Canadian wines stand proudly on the world stage. His passion for cool-climate varieties like Riesling and Cabernet Franc has not only earned him countless awards, but has made these grapes cornerstones of Ontario’s global reputation.

But Brian’s impact extends far beyond the vineyard. Known as the “Indiana Jones of Wine,” he’s a tireless philanthropist with a deep commitment to community, both at home and abroad. Through his work with the Haiti Mission, Brian has helped build homes, schools, and wells, bringing hope and resilience to communities facing overwhelming hardship. His personal vineyard, the Mission Vineyard, was named in honor of this cause—its proceeds supporting ongoing projects in Haiti.

Humble, driven, and endlessly curious, Brian Schmidt is a winemaker who believes great wine isn’t just about what’s in the glass—it’s about the story, the land, and the people it connects. His wines, especially the world-class Rieslings and Cabernet Francs from Vineland’s historic vineyards, are more than bottles to open; they’re part of a legacy.

Frequently Asked Questions

How does this work?

Carl's Wine Club is Canada's first pan-Canadian, direct-to-consumer wine club.

Being a member of the wine club is FREE and you have access to our informative emails and our live virtual events with Carl to learn more about Canadian wineries.

We feature a different Canadian winery every 1-2 weeks with a specially curated mix of wines. You choose if and how much wine to purchase, with winery direct pricing and shipping deals.

Is the order page secure?

Yes, absolutely! We use a secure website and order page, with all credit card information processed by a PCI-compliant payment processor and bank-grade SSL encryption of your data.

What size bottles will I receive?

All bottles are 750ml (standard wine bottles) unless otherwise noted. There may be a different size bottle for instance for Magnums at 1.5L or smaller bottles for Ice Wines.

How does shipping work?

Shipping of wines is done from the featured winery directly, unless you're ordering a 'Mystery Pack' or other limited edition pack. Shipping is available to Canadian locations only. Shipping is usually completed by Courier, however Canada Post is used for rural or remote locations. You will receive a tracking number from the winery or courier system. Someone over the legal drinking age must be present at the time of delivery and provide ID to the delivery driver (this is a legal requirement). Please do your best to ensure that an adult is available to receive the order on the anticipated delivery date.

What if there is a problem with my order?

Both Carl's Wine Club and the featured winery will be more than happy to assist you and ensure that we find a suitable solution! Please us at carl@carlswineclub.com or 587-899-8249. Thank you!

What is VIP and VIP Unlimited?

By completing your first order of a featured winery's tasting pack, you will be invited to be a VIP member. You will receive access to our VIP Facebook Group and be the first to know about exclusive collector opportunities. 

You can also upgrade to our VIP Unlimited membership and get free shipping on all orders (of 6+ wines from a single winery) and many more perks! Click here to learn more about VIP Membership Upgrades.